Internet Marketing Secret - How To Double Your Sales by Night

What if you could double your sales overnight by applying just one Internet marketing secret?

One of the greatest secrets of direct marketing is that it is scientific. While many forms of advertising, you can not tell which ad or marketing campaign produced results. But clever marketing direct to know exactly which ad or sales letter produced results, because the results will be monitored and measured.

Direct marketing is no secret that they used to double the income - or more - a hundred years. And when this marketing secret to combine the strength and speed of Internet marketing, the results can be phenomenal. It is no exaggeration to say that you could potentially double your sales instantly with this secret Internet marketing.

What is the secret? Divide the test. This is done through a "key" to partner with an ad or sales letter that proceeds from the sale so you can measure the results. In a print ad, can provide a phone number with a. The extension is really the key. That would have two ads or sales letters, each with a different key, and then would monitor the results using their keys. Internet marketers often use tracking software to associate a key with the revenue, although this can be made as simple as having two sales pages and tracking sales of each.

For accurate results, use a test that is large enough that you can count on your stats. For example, this e-mail with a direct sales letter is usually considered a distribution of at least 1000 Internet marketing is no substitute for 1000 page views. Anyway, once you know what results you can always expect from an ad or sales letter, it becomes the direct marketing call your "control". You should always have a control that produces known results. Then you can test other versions to check to see if you can consistently beat the results of the audit.

Suppose you have a Web sales letter consistently produces an average of 10 sales for every 1000 times a page. This is a response 1%, the figure is often cited as a point of sale direct response medium.

Now you need to test one variable at a time to see if you can increase the proportion of sales. For example, you want to test sales letter with another title, another design, a different price, different bonuses, other text, etc. But still only test one variable at a time. Generally, the title is considered the most important to test first.

What do you want to determine is whether any change in one variable always produced a greater response. The rewards can be considerable. Imagine if a different title was determined to produce a response of 2%. This does not seem to change much - only 1%. However, it would double your sales! Instead of making 10 sales a thousand, who had 20 sales.

This is a very realistic scenario, so you always want to test against your will. The better your control, most do not try to beat him. But when you find a sales letter that consistently beats the control, so you get to the new order and continue to test a different variation of title or any other variable. Maybe you could come and test if the color of the title makes the difference. Assume that change the color of the title resulted in a further increase of 1% of sales to a response rate of 3%. It would be another 50% increase in sales and would triple the average number of sales of the original letter of sales!

It is very easy to be complacent with a sales letter and work is still testing, but it can be a costly mistake. Any change in one variable can lead to higher profits. For example, suppose you have decided that you always had a response rate of 1% when they sell your product for $ 97, but a response rate of 2% when they sell the product to 67th $ 1000 for all page views , you had $ 970 to $ 97 per sale, but $ 1340 to $ 67 per sale.

Always follow your response rate, always keep split testing against your will in search of a new control, and always consider the bottom line - your bottom line. Many tests fail - they will not beat your order. But when you have a successful test, which regularly beats your control, you'll probably increase your income. Without split testing, you'll never know how much money you are losing. But with this Internet marketing secret that you can potentially double your sales overnight.