How To Benefit From Mobile Marketing For Your Business

Mobile marketing is a huge potential source of traffic, customers and revenue for your business, but still relatively untapped. But over the next three years, it is expected that more than half of current Internet users will have access to the Internet via mobile phones and other handheld devices.

Mobile marketing offers a very personal kind of interactivity to build relationships with your prospects. It is not just a traditional pump with SMS text marketing. Mobile applications and mobile-friendly websites that marketers can reach much larger audiences.

The statistics are convincing enough and competition in the arena of mobile direct marketing is still relatively low.

The growth in mobile customers

Worldwide there are 4 million people with mobile phones. In fact, there are nearly five times more than the owners of cell phones and laptops, and computer owners, especially home loans internet.

Gartner, the IT research firm, predicts that over the next three years, half of current Internet users to the Web via mobile phones and other portable devices.

"There are clear opportunities for users of mobile transactions is growing, in this and previous studies indicate that they want to be able to use mobile phones to buy other goods, such as books, music, travel services, utilities and electronic equipment for use, "said KF Lai, CEO of BuzzCity.

It is a very global trend. City Buzz last survey questioned 1,798 mobile users across America, Asia, Africa, Western Europe and the Middle East and found that 90% had directly purchased goods or services via their mobile.

The trend of mobile marketing

It's really no surprise that technology and marketing channels are emerging faster growth of mobile media, the rich and social media. Just do a search on some of the popular keywords for internet marketing and online business industry at home to see how all these methods are adopted with enthusiasm by the merchants.

Unica has launched its "State of Marketing in 2010" the results of the latest global survey of marketing and there are some surprising discoveries.

The survey reported that "nearly half of surveyed companies have embraced social media marketing, and adoption is healthy in social media like blogs, Facebook and Twitter. However, traders should think about the integration of media social marketing tactics. "

Despite the rapid increase of the potential audience, "mobile marketing" is a relatively new practice. The term describes the marketing or a mobile device like a mobile phone via WAP or text messaging to communicate with the company and the customer.

Mobile marketing is gaining importance with over 30% of marketers surveyed are already using some form of mobile marketing and many sources of information (magazines and services available to support them.

However, mobile advertising has increased over the past 1-2 years (nearly 100% in the United Kingdom), despite the economic downturn. The total is relatively small compared to Internet advertising, which last year was higher than that of television.

However, the Mobile Marketing Association suggests that the growth of mobile marketing is likely to accelerate as phones equipped with the new technology, including mobile broadband has become ubiquitous and changes in consumer behavior .

The response marketing providers is not far behind. For example, 84444.com has recently launched its Do-It-Yourself Mobile marketing campaigns can be run from the comfort of a desktop computer. YouTube made significant changes to their mobile web presence and now has begun to include ads through its mobile site.

How to use the mobile market

Each company is constantly looking for new ways to reach out and touch their customers, and build up to new opportunities. And mobile marketing can only be the golden ticket.

This mobile user is permanently connected to-be, impulsive and willing to interact without hesitation. Who would not want to take advantage of mobile marketing? And 'the best tool for direct response.

Mobile marketing, it could be argued, is perhaps a slightly more public in captivity. When someone has his phone in hand and download a page, they are very engaged on a website based on PC. It is a tool much more powerful direct response as the Internet.

The conversions of mobile phones through the Internet or e-mail marketing is five times greater. And, of course, competition is much lower because no one really knows yet.

So, what changes you need to make your business to attract customers on the move?

Well, you must make sure your site is mobile friendly, especially if you send SMS text messages with active links to your mobile contacts. There are a ton of reasons why this is important, but especially because Mobile is an immediate, impulsive type of media, if you want the recipient to be able to follow the link and come to a side and quickly.

Do you think that the mailing list of subscribers may well be reading the messages on your phone. So you want to be the most important message and a link at the top ", to use a term paper to clarify:. When using a mobile phone e-mail, sometimes as long as they are cut then put the link in the first year and remember the rules of interesting titles.

But also, such as SMS, mobile phone user should be able to click on the link in the email and a call to action highlighted in the upper right of your browser and then their phone. Opportunities to visit the site when they get back to the PC are much smaller.

Google is actively hunting for a good function of mobile websites on its search results because this is a great source of income for them, if their users are satisfied. There are not enough mobile sites out there. Learn how to create a Google-friendly mobile version of its website and you can rank your site higher than the desktop.

There is a whole spectrum of solutions to make mobile-friendly website. These range from simple and inexpensive, as it makes a little 'code to add a WordPress blog so that the decision more complex and expensive to create a complete and total mobile site.

Getting your site indexed by Google's mobile search engine?

Google maps site maps have separate mobile accustomed place. Check your webmaster tools to help in this regard. And they are included in the Google listings local business. Google has a shape that can create a mobile landing page within the tool. It works best for brick and mortar businesses, but it's all good web presence.

Google knows that people are looking for a different to their phones themselves on their desktop. I'm really a special mobile keyword research tool. It's not a bad idea, then, to bring up to a completely different algorithms that search engines use the mobile search.

Another thing to remember for mobile text ads short, reflecting the style of the conversations in social networks. Opera (one of the mobile browsers) statistics show that 41% of those with mobile Internet access are sent to social networking sites while MySpace, Facebook, Twitter. That intertwine and blend together like a tool, so that these ads must work together.

SMS Marketing Process Automation

Want to add a phone box to your website capture format, if you catch your visitor's name and e-mail. With a list of numbers, you can unlock your mobile power direct marketing by sending automated, programmed by SMS or text messages to your subscribers.

Internet marketers have known for years that the money is in relation to its mailing list. As mobile marketing is unleashed, it is likely that the list of phones will become the gold standard.

SMS is an incredible 97% open - and usually within the first 5 minutes of receiving the message. It is a powerful marketing! If "autotexter" replaces the autoresponder, if you have a business strategy that the dramatic change?

Early adopters ALWAYS make more money. So go check the mobile marketing and see what difference it can make for your business.