Facebook Timeline For Pages Kills Crucial Marketing Feature: Default Landing Tabs
Vanished, yep! Gone! Sayonara ! Goodbye ! See ya later. This is probably the most shocking for everyone. Facebook is moving to a new way to get businesses to interact on their page rather than relying on a custom tab to build their brand.
Everywhere you look, businesses and bands are hitching their destinies to Facebook. VEVO just latched its entire registration system to 'the social network,' and Spotify isn't far behind. Investors are boosting startups like RootMusic that completely revolve around Facebook, while bands think Facebook likes are three times as important as email signups.
There's an obvious reason for all of this. But there's also an obvious downside: Facebook can - and will - change the rules on you overnight, often with little or no advance warning. These could be annoying alterations, excellent enhancements, or dramatic shifts that could utterly shock your business model. Which is exactly what happened on Wednesday, leaving everyone else scrambling to adapt.
Everywhere you look, businesses and bands are hitching their destinies to Facebook. VEVO just latched its entire registration system to 'the social network,' and Spotify isn't far behind. Investors are boosting startups like RootMusic that completely revolve around Facebook, while bands think Facebook likes are three times as important as email signups.
There's an obvious reason for all of this. But there's also an obvious downside: Facebook can - and will - change the rules on you overnight, often with little or no advance warning. These could be annoying alterations, excellent enhancements, or dramatic shifts that could utterly shock your business model. Which is exactly what happened on Wednesday, leaving everyone else scrambling to adapt.







