How many people do you know without a mobile phone? In our technologically sophisticated environment for most people, this number is probably close to zero. Given the changing trends in society where people are asked to turn their mobile device into a movie theater, the concept and implementation of mobile marketing is growing every day concerned. What better way to send a message to a niche audience through a device that people carry with them 24 hours a day, seven days a week? Like cell phones, BlackBerry, iPhone, and we keep in touch with the people around the world, they also provide a new avenue for companies to collect customers and attract an audience of consumers. Therefore, companies should and will inevitably adopt this innovative concept of mobile marketing, realizing that the possibilities are endless, as it will surely play a central role in marketing and advertising to come.